more private → no collection of your data.It wants to abolish the looting of personal data, give back control to the user and fairly remunerate advertisers. companies that pay advertising sites to place their ads don’t have the certainty of intercepting a truly interested audience.īrave is changing all that.
How to buy the brave browser free#
Content creators are driven to accept advertising on their sites in order to maintain them, as they have no other source of income (their content is free of charge most of the time).Advertising sites can take up to 70% of the advertising revenue from content creators who sell this space on their sites.There are a number of problems with this current model that are also harmful to publishers and advertisers. Brave Browser is literally a ‘shield’ that prevents these kinds of advertisements from ‘landing’ on your computer. Some of these are created by hackers to steal sensitive information. Not everyone knows that alongside normal advertisements, malicious advertisements can often be found, this phenomenon is called malvertising. So, in a very concrete way, protecting your privacy gives you the freedom to be yourself and make your own choices without any bias: from buying a cream to voting in the next election. Knowing who you are and what you like empowers you to a certain extent. Surfing the web is becoming increasingly tiring, slow and intrusive.Īds chase us on every site, we are blindsided by pop-ups, and banners make it difficult to read content. The current configuration of the Web, functional as it is, has grey areas that we need to be aware of. By clicking on them, they trust that they will convince you to buy their products or services. Companies buy that space hoping that, while you are browsing, you will be attracted to the advertisement. Publishers (or content creators) make money by selling advertising space on their sites. Brave classifies these types of sites as ‘ publishers‘ precisely because they publish content. Brave Browser focuses on websites that provide content, such as a newspaper or a blog. Content CreatorsĬopywriters, bloggers, influencers, YouTubers and companies create the content we read, listen to or view every day.
How to buy the brave browser update#
We use it to write to friends, post our photos and update our social profiles. Every day we open our browser (Safari, Chrome, Firefox, Mozilla) or an app and go online for various reasons: reading an article, buying a train ticket, listening to a playlist, looking up a recipe.
The Players on the Web Usersīefore anything else, there’s us, the users. This data is used to profile tastes, shopping habits, passions, spending power, and is used to tailor advertising to us.īut who is behind all this? Who are the players involved and who benefits from this? Only by answering these questions can we understand the novelty introduced by Brave and decide whether to use it to benefit from its blockchain model. Every time we surf the Internet or use a smartphone application, we are giving away personal data. The issue of privacy has become a central problem in our daily lives.
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